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innisfree
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The same thin-brush mascara in brown. Brown is not a compromise shade in Korean makeup, it is the daytime default: it defines the lash line without drawing a hard black border around the eye, which reads softer and sits better with lighter hair and brows. The narrow wand still reaches the small lashes a full brush misses.
Who it's for. Short, fine or sparse lashes, lower lashes, lighter hair and brows, and anyone who finds black mascara too stark.
How to use. Wiggle the brush at the base of the lashes and sweep upward. For the lower lashes, hold the wand vertically and stroke down. Add a second coat while the first is still slightly wet. Comes off with warm water and cleanser.
Key active. None, in the skincare sense: this is colour cosmetics. Brown pigment in a film-forming base coats each lash; the softness comes from the shade, the definition from the brush.
Sourced in Seoul. This is the Korean domestic SKU, not a reformulated export version.
All orders ship from South Korea. Your order is picked and packed by our logistics partner in Bucheon-si, Gyeonggi-do, then travels to the United States as an international shipment.
Handling 1-3 business days, international transit and customs clearance 7-11 business days. Total estimated delivery 8-14 business days. These are estimates, not guarantees.
Free shipping on orders $120+; a flat $12.99 below that. The $120 threshold applies to your order total after any automatic discount. Product prices do not include U.S. import duties or customs fees, which are billed by the carrier and are the responsibility of the recipient.
You may request a return within 30 days of delivery on unused, unopened items. Returns ship to our facility in South Korea and require a Return Authorization Number, which you must request from us before sending anything.
The full ingredient list (INCI) is printed on the product packaging. These are authentic Korean-market formulations sourced directly in Seoul - the domestic SKU, not a reformulated export version.

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The same thin-brush mascara in brown. Brown is not a compromise shade in Korean makeup, it is the daytime default: it defines the lash line without drawing a hard black border around the eye, which reads softer and sits better with lighter hair and brows. The narrow wand still reaches the small lashes a full brush misses.
Short, fine or sparse lashes, lower lashes, lighter hair and brows, and anyone who finds black mascara too stark.
Wiggle the brush at the base of the lashes and sweep upward. For the lower lashes, hold the wand vertically and stroke down. Add a second coat while the first is still slightly wet. Comes off with warm water and cleanser.
None, in the skincare sense: this is colour cosmetics. Brown pigment in a film-forming base coats each lash; the softness comes from the shade, the definition from the brush.
The steps that go with it, added in one click
Routine total
$167.00
5 products · added in one click
























100% authentic
Sourced in Korea from the brands. Never counterfeit.
Ships from Seoul
Dispatched from Bucheon. 8-14 business days to the US.
Free shipping $120+
Flat $12.99 under $120. Import duties not included.

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