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innisfree
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A 330ml shampoo with plant proteins and strengthening botanical extracts, creamy in lather. Strength here means the condition of the fibre: this is about hair that snaps when you comb it, not about how much of it there is. My Hair Recipe pairs every shampoo with a matching treatment, and this is the wash half of that pair.
Who it's for. Hair roughened by heat, colour or chemical processing, and lengths that break when combed.
How to use. Wet the hair thoroughly, work a generous amount into a lather in the palms, then massage into the scalp with the fingertips and rinse well. Follow with the Strength Treatment on the lengths.
Key active. Plant proteins and botanical extracts in a cleansing base. Proteins deposit on the hair surface and temporarily fill roughened parts of the cuticle, which is why hair feels stronger and combs more easily. The effect is cosmetic and it washes out.
Sourced in Seoul. This is the Korean domestic SKU, not a reformulated export version.
All orders ship from South Korea. Your order is picked and packed by our logistics partner in Bucheon-si, Gyeonggi-do, then travels to the United States as an international shipment.
Handling 1-3 business days, international transit and customs clearance 7-11 business days. Total estimated delivery 8-14 business days. These are estimates, not guarantees.
Free shipping on orders $120+; a flat $12.99 below that. The $120 threshold applies to your order total after any automatic discount. Product prices do not include U.S. import duties or customs fees, which are billed by the carrier and are the responsibility of the recipient.
You may request a return within 30 days of delivery on unused, unopened items. Returns ship to our facility in South Korea and require a Return Authorization Number, which you must request from us before sending anything.
The full ingredient list (INCI) is printed on the product packaging. These are authentic Korean-market formulations sourced directly in Seoul - the domestic SKU, not a reformulated export version.

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A 330ml shampoo with plant proteins and strengthening botanical extracts, creamy in lather. Strength here means the condition of the fibre: this is about hair that snaps when you comb it, not about how much of it there is. My Hair Recipe pairs every shampoo with a matching treatment, and this is the wash half of that pair.
Hair roughened by heat, colour or chemical processing, and lengths that break when combed.
Wet the hair thoroughly, work a generous amount into a lather in the palms, then massage into the scalp with the fingertips and rinse well. Follow with the Strength Treatment on the lengths.
Plant proteins and botanical extracts in a cleansing base. Proteins deposit on the hair surface and temporarily fill roughened parts of the cuticle, which is why hair feels stronger and combs more easily. The effect is cosmetic and it washes out.
The steps that go with it, added in one click
Routine total
$170.00
5 products · added in one click
























100% authentic
Sourced in Korea from the brands. Never counterfeit.
Ships from Seoul
Dispatched from Bucheon. 8-14 business days to the US.
Free shipping $120+
Flat $12.99 under $120. Import duties not included.

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