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innisfree
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A cool-toned contour powder, finely milled and buildable. Shading is the Korean word for contour, and the tone is the technical point: shadows on skin are cool and grey, so a cool powder reads as a shadow where a warm one reads as bronzer. Korean face makeup uses shading sparingly, for softness rather than sharp carving.
Who it's for. Anyone adding definition at the cheeks, jaw, nose or hairline, across a range of skin tones.
How to use. With an angled brush, tap off the excess and place the powder in the hollow under the cheekbone, along the jaw, at the sides of the nose and the temples. Blend in small circles until the edges disappear. Build in thin layers, since too much at once is the hard part to undo.
Key active. None, in the skincare sense: this is colour cosmetics. Cool-toned pigment in a silky powder base creates the illusion of a shadow, which is the entire mechanism. Nothing about the face is reshaped.
Sourced in Seoul. This is the Korean domestic SKU, not a reformulated export version.
All orders ship from South Korea. Your order is picked and packed by our logistics partner in Bucheon-si, Gyeonggi-do, then travels to the United States as an international shipment.
Handling 1-3 business days, international transit and customs clearance 7-11 business days. Total estimated delivery 8-14 business days. These are estimates, not guarantees.
Free shipping on orders $120+; a flat $12.99 below that. The $120 threshold applies to your order total after any automatic discount. Product prices do not include U.S. import duties or customs fees, which are billed by the carrier and are the responsibility of the recipient.
You may request a return within 30 days of delivery on unused, unopened items. Returns ship to our facility in South Korea and require a Return Authorization Number, which you must request from us before sending anything.
The full ingredient list (INCI) is printed on the product packaging. These are authentic Korean-market formulations sourced directly in Seoul - the domestic SKU, not a reformulated export version.

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A cool-toned contour powder, finely milled and buildable. Shading is the Korean word for contour, and the tone is the technical point: shadows on skin are cool and grey, so a cool powder reads as a shadow where a warm one reads as bronzer. Korean face makeup uses shading sparingly, for softness rather than sharp carving.
Anyone adding definition at the cheeks, jaw, nose or hairline, across a range of skin tones.
With an angled brush, tap off the excess and place the powder in the hollow under the cheekbone, along the jaw, at the sides of the nose and the temples. Blend in small circles until the edges disappear. Build in thin layers, since too much at once is the hard part to undo.
None, in the skincare sense: this is colour cosmetics. Cool-toned pigment in a silky powder base creates the illusion of a shadow, which is the entire mechanism. Nothing about the face is reshaped.
The steps that go with it, added in one click
Routine total
$202.00
5 products · added in one click
























100% authentic
Sourced in Korea from the brands. Never counterfeit.
Ships from Seoul
Dispatched from Bucheon. 8-14 business days to the US.
Free shipping $120+
Flat $12.99 under $120. Import duties not included.

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