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Beauty of Joseon
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A 30 ml serum pairing rice extract with alpha-arbutin. Rice is the through-line of this brand and of Korean domestic skincare generally: the water left over from washing rice, migamsu, was kept and used on the face during the Joseon era, and the modern version is a rice ferment in a bottle. Alpha-arbutin is the contemporary half of the formula, a well-known brightening ingredient. Light, fast-absorbing, layers cleanly.
Who it's for. All skin types dealing with the appearance of uneven tone and dark spots left behind by sun exposure.
How to use. After toner, apply to clean skin and pat until absorbed, morning and night, then follow with moisturizer. Sunscreen every morning is not optional with this one: work on the appearance of tone is undone by unprotected sun.
Key active. Alpha-arbutin for the appearance of uneven tone, with rice extract for nourishment and antioxidant support. Note that brightening and whitening in Korean cosmetics describe an even, luminous complexion rather than a lighter one. The brand does not publish the alpha-arbutin percentage, and we are not going to invent one.
Sourced in Seoul. This is the Korean domestic SKU, not a reformulated export version.
All orders ship from South Korea. Your order is picked and packed by our logistics partner in Bucheon-si, Gyeonggi-do, then travels to the United States as an international shipment.
Handling 1-3 business days, international transit and customs clearance 7-11 business days. Total estimated delivery 8-14 business days. These are estimates, not guarantees.
Free shipping on orders $120+; a flat $12.99 below that. The $120 threshold applies to your order total after any automatic discount. Product prices do not include U.S. import duties or customs fees, which are billed by the carrier and are the responsibility of the recipient.
You may request a return within 30 days of delivery on unused, unopened items. Returns ship to our facility in South Korea and require a Return Authorization Number, which you must request from us before sending anything.
The full ingredient list (INCI) is printed on the product packaging. These are authentic Korean-market formulations sourced directly in Seoul - the domestic SKU, not a reformulated export version.
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A 30 ml serum pairing rice extract with alpha-arbutin. Rice is the through-line of this brand and of Korean domestic skincare generally: the water left over from washing rice, migamsu, was kept and used on the face during the Joseon era, and the modern version is a rice ferment in a bottle. Alpha-arbutin is the contemporary half of the formula, a well-known brightening ingredient. Light, fast-absorbing, layers cleanly.
All skin types dealing with the appearance of uneven tone and dark spots left behind by sun exposure.
After toner, apply to clean skin and pat until absorbed, morning and night, then follow with moisturizer. Sunscreen every morning is not optional with this one: work on the appearance of tone is undone by unprotected sun.
Alpha-arbutin for the appearance of uneven tone, with rice extract for nourishment and antioxidant support. Note that brightening and whitening in Korean cosmetics describe an even, luminous complexion rather than a lighter one.
The brand does not publish the alpha-arbutin percentage, and we are not going to invent one.
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Routine total
$108.00
4 products · added in one click
100% authentic
Sourced in Korea from the brands. Never counterfeit.
Ships from Seoul
Dispatched from Bucheon. 8-14 business days to the US.
Free shipping $120+
Flat $12.99 under $120. Import duties not included.
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