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Beauty of Joseon
In stock
A 30 ml serum with two published figures, 68% centella asiatica extract and 10% 3-O-ethyl ascorbic acid, and that transparency is the reason to pick it. The ascorbic acid derivative is chosen because it does not oxidise the way pure L-ascorbic acid does, which means no brown bottle that turns orange in six weeks, and no sting. The centella fraction is there to keep a vitamin C step tolerable.
Who it's for. Sensitive skin that has failed with traditional vitamin C, and any skin type working on the appearance of dullness and uneven tone.
How to use. After toner, apply to clean skin and pat until absorbed. Mornings are the usual slot, followed by moisturizer and then sunscreen, which is what makes a vitamin C step worth doing at all. Evening use is fine too. Introduce it gradually if your skin is reactive.
Key active. 3-O-ethyl ascorbic acid at 10%, a stable vitamin C derivative working on the appearance of uneven tone and radiance, with centella asiatica at 68% for a calmer, better-hydrated surface. Both figures are published by the brand, which is not something every Korean serum does.
Sourced in Seoul. This is the Korean domestic SKU, not a reformulated export version.
All orders ship from South Korea. Your order is picked and packed by our logistics partner in Bucheon-si, Gyeonggi-do, then travels to the United States as an international shipment.
Handling 1-3 business days, international transit and customs clearance 7-11 business days. Total estimated delivery 8-14 business days. These are estimates, not guarantees.
Free shipping on orders $120+; a flat $12.99 below that. The $120 threshold applies to your order total after any automatic discount. Product prices do not include U.S. import duties or customs fees, which are billed by the carrier and are the responsibility of the recipient.
You may request a return within 30 days of delivery on unused, unopened items. Returns ship to our facility in South Korea and require a Return Authorization Number, which you must request from us before sending anything.
The full ingredient list (INCI) is printed on the product packaging. These are authentic Korean-market formulations sourced directly in Seoul - the domestic SKU, not a reformulated export version.

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A 30 ml serum with two published figures, 68% centella asiatica extract and 10% 3-O-ethyl ascorbic acid, and that transparency is the reason to pick it. The ascorbic acid derivative is chosen because it does not oxidise the way pure L-ascorbic acid does, which means no brown bottle that turns orange in six weeks, and no sting. The centella fraction is there to keep a vitamin C step tolerable.
Sensitive skin that has failed with traditional vitamin C, and any skin type working on the appearance of dullness and uneven tone.
After toner, apply to clean skin and pat until absorbed. Mornings are the usual slot, followed by moisturizer and then sunscreen, which is what makes a vitamin C step worth doing at all. Evening use is fine too. Introduce it gradually if your skin is reactive.
3-O-ethyl ascorbic acid at 10%, a stable vitamin C derivative working on the appearance of uneven tone and radiance, with centella asiatica at 68% for a calmer, better-hydrated surface. Both figures are published by the brand, which is not something every Korean serum does.
The steps that go with it, added in one click
Routine total
$104.00
4 products · added in one click
























100% authentic
Sourced in Korea from the brands. Never counterfeit.
Ships from Seoul
Dispatched from Bucheon. 8-14 business days to the US.
Free shipping $120+
Flat $12.99 under $120. Import duties not included.

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